As mentioned earlier, Stella Lucchi promises to create custom jewelry that affirms how beautiful women are even with their broken pieces. Stella Lucchi believes that even with our flaws, and wounds, there is always beauty to be found or that can be created. Stella Lucchis' goal is create a sense of community in the journey to rediscovering our magic, our beauty and purpose after experiencing a loss of any kind. This campaign puts the focus on the user under the umbrella of a brand that understands the everyday woman.
Stella Lucchi expands upon this idea with their Craft for Healing campaign, which teaches the importance of crafting to bring about transformation and healing